How to Write a Course Synopsis that Sells: 5 Expert Tips
1. Know your audience
Know what your target market is and who is most likely to be interested in your course. This will help you create a synopsis that speaks to them on a personal level.
No one likes a dry, boring course synopsis. Be original and creative when describing the course content.
Tailor the content to each audience
Different students have different needs when it comes to learning information. tailor the content of your course synopsis accordingly so that everyone reading it will be interested in enrolling!
Make use of keywords
Adding relevant keywords throughout your course synopsis will help attract potential students who are searching for similar courses.
Keep it simple, yet effective
Keep your course synopsis short and sweet; this way, potential students won’t have to waste time reading something they’re not interested in.
2. State the objectives of the course
One of the first things you should do when creating a course synopsis is to state the objectives of the class. This will help students understand what they’re getting themselves into before enrolling.
Explain the course format and content
Explain how the course will be structured and what topics will be covered. This information will help students make an informed decision about whether or not to take your class.
Describe the teaching methods and materials used in the class
Outline the teaching methods that will be used in your course, as well as any materials that students will need in order to participate. This information can help students decide if this is a suitable course for them.
Offer a preview of the class content
Provide a brief overview of each lesson in your course so that potential students know what to expect when enrolling. This can instill confidence and increase enrollment rates!
3. Explain the methodology of the course
State the objectives of the course at the beginning, and outline the format and content of the class so that students can make an informed decision before enrolling. For instructional methods, outline how the classes will be taught, as well as any materials that students will need in order to participate. Finally, preview each lesson in detail to give potential students a good idea of what to expect.
4. Describe the benefits of the course
Outline the benefits of taking your course, and how it will help students improve their skills. This information can help attract new students and increase enrollment rates.
Offer a discount for students who enroll early
Offer discounts to students who enroll early, so that they can save money on the course. This incentive can help increase enrollment rates even further!
5. Add excitement and emotion to your writing
Use strong, persuasive language to capture the interest of potential students. Paint a vivid picture of how your course will help students learn and grow, and why they should enroll.
Create a course website
Create a website for your course to make it easier for potential students to find and enroll in your class. This online presence can boost enrollment rates even further!
Be clear and concise.
Your course synopsis should be easy to read and understand, so make sure to keep your language simple and to the point. Avoid using jargon or technical terms, and stick to straightforward language that everyone can understand.
Be sure to come up with ideas that are unique to your course and that will set it apart from other courses in the category. If you can, try to include elements of humor or personal story into your synopsis – this will help people connect with the content more easily and make them more likely to want to enroll in your course.
Use keywords wisely.
When you’re writing your synopsis, be sure to include key words that potential students might use when searching for information about your course. This will help you attract attention from potential enrollees – plus, it’ll give you a better idea of what topics are most likely to interest them.
Make use of graphic organizers and worksheets.
Many students find it helpful to jot down key ideas as they read through a course synopsis – this is where using graphic organizers (like mind maps) can come in handy! By grouping key points together in an easy-to-follow format, you can help students focus on the most important aspects of your course before making a decision about enrolling.
Rely on feedback from peers and reviewers.
Before you even start writing your synopsis, be sure to ask around – talk to classmates, colleagues, or online reviewers about what they think is most important when writing a course description. Chances are, they’ve been in this position before and can offer valuable insight into how best to approach the task at hand.
By following these tips, you can create a course synopsis that will intrigue and engage your audience, and help you sell your course to eager students.